5/8/2023 0 Comments Piggly wiggly circulars![]() We’re confident they will continue to see a sales lift with the addition of Click’n Shop to 26 more locations. We believe our online grocery channel will continue to grow as word of its quality and convenience spreads.”Ĭurt Alpeter, Executive Vice President at MyWebGrocer, added, “Piggly Wiggly saw an increase in traffic and basket size when they initially added eCommerce. It only makes sense for us to expand this to new markets. “The program has been profitable and a proven way to acquire and retain our customers. This drove our initial decision to add online shopping to ten of our stores,” said Robert Masche, Chief Supply Chain Officer at Piggly Wiggly Carolina. “It’s always been a priority of Piggly Wiggly to offer customers new ways to save money and time during their shopping experience. Shoppers also have access to online circulars to easily view weekly sale items and add them to their cart. ![]() With MyWebGrocer’s online shopping solution, Piggly Wiggly Carolina shoppers can purchase groceries online and choose to pick up their purchases at the store or have them delivered. This growth almost triples Piggly Wiggly’s eCommerce presence in South Carolina. The Click’n Shop program was developed by MyWebGrocer and includes an eCommerce platform, digital circulars and online advertising platform. He added that the contract extension would “help Piggly Wiggly differentiate from competitors with a platform that offers the full breadth and depth of capabilities that the digital grocery shopping experience demands.After successfully offering online shopping in ten stores for the past four years, Piggly Wiggly Carolina has expanded their Click’n Shop program to 26 additional locations totaling 36 stores. “Piggly Wiggly is a strong, ongoing partnership for MyWebGrocer,” said Eric Healy, president of the Winooski, Vt.-based provider, which manages digital solutions for more than 130 retailers worldwide, representing more than 10,000 stores, and 500-plus major CPG brands. The stores additionally enable customers to prepare for their shopping trips online through list-building and planning tools such as digital circulars and recipes. The platform also allows the locations to offer advanced search, prepared food ordering, cross-promotion, price change reconciliation, and both in-store and online past-purchase information to shoppers. MyWebGrocer’s platform is tailored to retailers like the Piggly Wiggly stores that are operating click-and-collect programs at scale and require deep grocery e-commerce functionality combined with robust order management fulfillment capabilities. “Grocery e-commerce is the future, and as our customers become increasingly digital and mobile, the broad set of capabilities MyWebGrocer offers – from e-commerce to marketing – will keep us a step ahead.” “When Piggly Wiggly began offering online shopping, it was important for us to work with a technology partner that has a proven platform, and a team that has unparalleled experience in grocery e-commerce, that is committed to our success,” explained Bethany Harmon, online programs manager for the stores. The stores now plan to build a mobile-responsive website. The partnership has since expanded to 40 stores, following strong sales results. The Piggly Wiggly stores have employed MyWebGrocer’s e-commerce and digital marketing solutions since 2008, when they rolled out online shopping to 10 locations. MyWebGrocer, a provider of e-commerce and digital marketing solutions to the grocery and consumer packaged goods industries, and independent Piggly Wiggly stores in South Carolina and coastal Georgia have worked out a three-year contract extension of MyWebGrocer’s platform and services.
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